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      <image:title>Verattia: Doctor-led claim-risk review</image:title>
      <image:caption>Doctor-led claim-risk review for UK pharmacy, aesthetics and consumer-health brands.</image:caption>
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      <image:title>About Dr Borna Farzaneh, Founding Director of Verattia Ltd</image:title>
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      <image:title>Verattia Insights and Rulings Watch</image:title>
      <image:caption>Doctor-led notes on UK ASA, MHRA and GPhC rulings.</image:caption>
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    <loc>https://www.verattia.com/insights/glp1-private-prescriber-funnels-2026-05</loc>
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      <image:title>Three upheld rulings in a day against one GLP-1 prescriber</image:title>
      <image:caption>Paid posters in Mounjaro support groups, posing as customers. Doctor-led note.</image:caption>
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      <image:title>A supplement called GuLP-1: the ASA decided the name was a claim</image:title>
      <image:caption>Upheld 6 May 2026. Unauthorised weight-loss claims and a comparison set against an injection pen. Doctor-led note.</image:caption>
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      <image:title>CAP 12.12 after the 2025 Enforcement Notice</image:title>
      <image:caption>Line-by-line read of how ASA, MHRA and GPhC now jointly frame promotion of POMs.</image:caption>
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