Doctor-led claim-risk review for UK pharmacy, aesthetics and consumer-health brands. Every claim assessed against the rule that governs it. Pre-publication, on the record.
Three packages. Most engagements begin with a Triage. Material exposure, open regulator correspondence or a booked launch warrants a Full Audit from the outset.
Entry · 48 – 72 hours
£750single asset
A doctor-signed review ahead of a launch, a paid campaign or a regulator reply. One direction. Publish, hold or escalate.
£300 credit against a Full Audit if commissioned within 14 days.
Request a TriageCore · 5 working days
from £2,250single asset
The complete claim-by-claim review. Every string graded against the rule that governs it, every high-risk claim rewritten, every remediation step sequenced. A clinical-regulatory record in its own right.
For brands with material exposure, an open regulator query, or a launch already booked.
Commission a Full AuditCampaign · 7 – 10 working days
£4,950 – £6,9503 – 5 linked assets
Landing, pricing, email and ads read in concert. As a regulator, a competitor or a complainant would.
Read before a rebuilt funnel returns to spend.
Discuss a Funnel reviewExisting client, post-rebuild work, or a multi-site group? See ongoing & group engagements ›
Three lanes. Three regulator surfaces. Each engagement is read against the framework stack that governs the asset in front of it.
POM / GLP-1
You sell GLP-1s, hair-loss POMs or weight-management programmes through an online pharmacy or telehealth funnel, and need to publish without inviting a GPhC inspection or an MHRA letter.
CAP 12.12 · HMR 2012 · MHRA Blue Guide · GPhC distance-supply
BOTOX / TOXIN
You run a clinic or multi-site group marketing botulinum toxin and POM-led treatments, and need every page, ad and social asset to clear ASA, GMC and CQC scrutiny.
CAP 12.12 · HMR 2012 · ASA Botox FAQs · GMC GMP · CQC messaging
SUPPLEMENT / NHCR
You sell supplement, longevity or nootropic products direct, and need claims, testimonials and endorsements that survive GB NHCR, CAP 15 and the new DMCC consumer-protection regime.
CAP 15 · GB NHCR · Reg 1924/2006 · CMA endorsements · DMCC 2024
The six-section deliverable. Every Full Audit returns the same architecture. Doctor-signed, in clinical-regulatory language.
Overall risk grade, top five publish-blockers and the immediate business-risk exposure, on a single page.
Asset type, sector, audience, page architecture, promotional devices and notable omissions. Recorded before the line-by-line review.
Every string graded BLACK · BLACK-in-context · RED · AMBER · GREEN, with the cited rule and the required action set against it.
Why the asset passes or fails, framework by framework, in clinical-regulatory language. Drafted to stand up on the record.
Conservative, balanced and commercial rewrites for every high-risk claim, each defensible against the cited rule.
Sequenced remediation in six phases: containment, rebuild, architecture, verification, safety, re-validation.
Excerpted from real Claim Audit Tables. Identifying details have been redacted; the grade and the cited rule have not.
| ID | Claim or page element | Sector | Grade | Required action & cited rule |
|---|---|---|---|---|
| WM-003 | “Injectable weight loss from £89” | POM / GLP-1 | BLACK | Remove price; consultation fee only.HMR 2012 reg. 7 · MHRA Blue Guide §6 |
| BTX-007 | “Botox before & after” carousel | Botox / toxin | BLACK | Remove public before/after for POM treatments.CAP 12.12 · ASA Botox FAQs |
| BSP-009 | “Say goodbye to brain fog” | Supplement / NHCR | RED | Replace with authorised nutrient-claim wording.GB NHCR · Reg 1924/2006 · CAP 15.6 |
A typical Full Audit table runs 40 – 120 rows. Every row carries the cited rule alongside the required action. Not an opinion.
Indicative starting points across the three packages above. The final fee is confirmed once the asset count is fixed.
| Audit type | Rapid Triage | Full Audit | Funnel Audit | Typical buyer |
|---|---|---|---|---|
| POM / GLP-1 pharmacy | £750 | £2,250 | £4,950 – £6,950 | Online pharmacy, telehealth, weight-management |
| Botox / toxin aesthetics | £750 | £2,250 | £4,950 – £6,950 | Aesthetic clinic, injector-led, multi-site group |
| DTC supplement / NHCR | £650 | £1,950 | £3,950 – £5,950 | Supplement, longevity, nootropic, wellness |
Supplement and NHCR engagements price lower because the governing framework stack is narrower and the remediation more uniform. The review itself is unchanged: depth, grading, sign-off.
For existing clients, post-rebuild work and multi-site groups, sized to your governance cadence rather than a one-off launch.
After rebuild · 3 working days
£950 per asset
Recurring · 48h per asset
£1,500 – £4,500 per month
Groups · 2 – 3 weeks
from £9,500 6+ assets
Fixed fee. Fixed scope. No retainers required.
Payment
50% on commission, 50% on delivery. Ongoing retainers paid in advance.
Scope
One asset = one public page, one email sequence, one paid-ad set or equivalent surface. Funnel pricing covers 3 – 5 linked assets.
Confidentiality
Confidential by default. Anonymised case-study use only with prior written permission.
Turnaround
Caveat
Verattia outputs are advisory and editorial. They are not legal, regulatory or medical advice and do not imply regulator approval.
Begin an engagement.
Every enquiry is read by a GMC-registered clinician. No SDR queue. No auto‑reply.