Doctor-led review for clinics, pharmacies and the teams that market them. Understand the risk in your claims, the strength of the evidence and what needs to happen next.
Frameworks considered CAP Code MHRA Blue Guide GPhC standards ASA rulings GB NHCR DMCC 2024
The outcomeAn evidence trail your clinical, marketing and leadership teams can use.
Inside the Audit: connect the wording to its evidence, understand the risk and give your team a practical plan for the agreed pages.
Discover
Read the agreed pages and inventory the claims that need attention, including the context around each statement.
Substantiate
Test clinical and efficacy claims against the evidence you hold, and identify gaps that require legal, regulatory or specialist escalation.
Fix & record
Rewrite priority wording, document the rationale and leave a signed, dated decision record for the team.
Start with a focused question, a complete review or a connected launch. Every engagement is led by Dr Borna Farzaneh. Triage is optional; go directly to the Audit when that is the work you need.
3 working days
From £750Up to 20 nominated claims in one supplied asset, within 2,000 words and 3 supplied evidence sources.
A clinical read of the claims you are unsure about, before committing to a wider audit.
5 working days
From £1,950One agreed web journey of up to 5 pages, within 6,000 words, 40 distinct claims and 5 supplied evidence sources.
Find the issues across the agreed pages and give your team a practical plan to resolve them.
7 to 10 working days
From £4,5003 linked assets, within 9,000 words, 60 distinct claims and 8 supplied evidence sources. Larger launches are quoted separately.
Review the landing page, campaign and follow-through together before the next launch.
A fixed scope and fee before you commit. Send your URLs or draft files and deadline; we will recommend the smallest useful engagement.
All limits apply together. The fixed quote names the exact URLs or files and evidence to be reviewed. Visual claims count. Additional products, pages, versions, research or evidence dossiers require a separate scope.
Working days run from the agreed start date after receipt of all materials. Delivery capacity is confirmed before acceptance.
Triage is a focused issue note, not a complete rewrite or a systematic literature review. The Audit and Launch engagements include priority rewrites. Specialist research, full copy production and implementation are scoped separately.
Previously agreed written quotes and credits remain valid on their stated terms.
AFTER YOUR BASELINE AUDIT
Monthly Claim Review gives your team reserved review capacity, checked against the claims and evidence already on record.
£1,200per month
2 review units per month
Discuss Essentials£2,400per month
4 review units per month
Discuss Growth£4,500per month
8 review units per month
Discuss PriorityOne page, email or ad creative of up to 1,000 words and 10 distinct claims, checked against the existing evidence register, with one consolidated revision. New products and evidence appraisal are scoped separately.
A baseline audit is required and quoted separately. Monthly units do not roll over. One active review at a time; delivery dates are agreed. Rolling monthly engagement, cancellable before the next billing period.
Reviews are advisory and editorial. The client retains the publication decision. No regulator approval or compliance guarantee is provided.
From £750 · 3 working days
One revised asset outside an included re-check: up to 2,000 words, 20 claims and 3 supplied evidence sources, compared with the original audit.
Discuss this scopeFrom £9,500 · Agreed after scoping
A separately agreed inventory of brands, locations and assets, with an executive read-out. No open-ended asset allowance.
Discuss this scopeThe strongest fit is a team publishing regulated-health marketing repeatedly, across more than one surface.
POM / GLP-1
Teams publishing weight-management, GLP-1 and other POM-related journeys across landing pages, pricing, paid ads, email and social.
MULTI-SITE / AESTHETICS
Multi-site providers that need consistent claims, evidence and approval records across locations, clinicians and campaigns.
AGENCY / IN-HOUSE
Agencies, web studios and in-house teams that need a clinical substantiation layer before regulated-health work goes live.
See the claim table, source trail and practical recommendations before you commission. These illustrative composites describe no real business.
Pharmacy / Weight-management
Pharmacy page with named POMs, dose-tier pricing and GLP-1 signalling.
Review sample audit ›Aesthetics / Toxin
Clinic page with Botox naming, public pricing and before/after imagery.
Review sample audit ›Supplement / Longevity
DTC supplement pages with claim drift, quantified outcomes and testimonials.
Review sample audit ›These are illustrative composites, not client results. They show the format and depth of the work. Client case studies are published only with permission. Advisory and editorial only; no regulator endorsement is implied.
Planning a launch, redesign or campaign? Request a scope review ›
A prioritised risk register, claim table, evidence gaps, safer wording, escalation points and a sequenced action plan. See an illustrative sample audit ›
The practical questions to settle before you commission a review.
No. A short brief, draft copy or screenshots is enough to scope the work.
Yes. A scope can include a public page, email sequence, paid ad set, social creative or a connected combination.
A proactive claim inventory, prioritised risk register, evidence-gap review, safer-wording bank, escalation points and a sequenced action plan. The scope names the exact pages, claims and evidence reviewed; the deliverable includes one consolidated re-check of revisions submitted within 30 days of report delivery.
No. Outputs are advisory and editorial; they do not imply regulator approval and do not replace legal counsel or prescriber governance. See Important limitations.
Every enquiry is read personally by Dr Borna Farzaneh, GMC-registered clinician and Founding Director.
Then the report records that no material issue was identified within the agreed scope and on the evidence reviewed. It is a dated record of the work performed, not a guarantee of compliance or regulator approval.
The entry prices cover the published scope limits. Your written quote confirms the fee, URLs or files, evidence and delivery dates before acceptance. Extra pages, claims, products or research are scoped and approved before additional work begins.
No. Choose Triage for a nominated list of claims. Go directly to a Whole-Surface Claim Audit when you need proactive review across the agreed pages, evidence and priority rewrites. Previously agreed credits remain valid on their stated terms.
Yes. Everything you send is treated as confidential, and we counter-sign a mutual NDA before review on request.
Yes. Pre-publication is ideal, but a live page, paid ad or email sequence can be reviewed against the same frameworks. That is useful if a complaint has already landed.
Clinical training helps evaluate treatment meaning, implied outcomes and whether the evidence supports the wording used. Legal or regulator-specific questions are identified for the appropriate specialist rather than presented as medical certainty.
A solicitor advises on legal exposure. Verattia adds a clinical substantiation and implementation layer. The services are complementary, not substitutes.
CAP Copy Advice offers free standard pre-publication advice on concepts, imagery and copy at any stage. CAP notes that complex technical evidence may receive only a general steer. Commission Verattia when you need clinical evidence appraisal, a claim-by-claim action plan, usable rewrites and a signed record. CAP advice and specialist legal advice remain valuable routes where appropriate.
Begin an engagement.
Send the page, campaign or question. We will reply within one working day with the next step and a proposed scope.
No payment at enquiry. A fixed quote before work begins.
Outputs are advisory and editorial. Not legal, regulatory or medical advice. Full scope: Important limitations.
